Joining USBI in 2025 as Director of Agricultural Markets, Tera brings robust experience in horticulture, soil science, and composting, alongside strategic leadership in agricultural market development. Her efforts center on expanding biochar adoption through the fertilizer, soil amendment, and horticulture sectors, while fostering collaboration across industry, research, and policy domains.
Tera is actively building market pathways for biochar by engaging producers, academics, and business leaders, and promoting regenerative practices grounded in climate-smart science. Her outreach includes webinars, influencer engagement, and interdisciplinary education to elevate the visibility and impact of biochar innovation.
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